Are You Using the Right Image for Your Company?

Whether you are running a small firm or a giant business hub, it does not matter. The need for right corporate identity is pre-requisite for every company. It is much more than just a logo. It reflects the power of your brand. It is the one that has the power to create hallucination in the mind of user. If done the right way, this is something that can convert your small steady business to a giant brand like Apple. On the other hand, small negligence in selecting corporate identity can slide you down in no more time.

Have a look at the various elements that speaks for your brand:

Company Logo

Company Logo creates the first visual impression of your company on users. Though, you can design it yourself with the basic graphic skills. But it is advised to engage a graphic designer for this project. Make sure the designer you are tempted to work upon has enough graphic skills. 

Once you are done with Logo designing, do check the various perspective of the design. For example, try the logo in both small as well as large screen. Also, experiment with the background color. Who knows? You may get even better background color while experimenting. 

Tagline

Once you are done with the logo design, the next step is to search for a tagline or slogan that suits your company. Tagline is considered as the most effective means of drawing attention toward the brand. It simply defines what your company adheres to. For example, “Working 24x7 for you” is a tagline that reflects the warm and customer-friendly quality of a company. Whereas “Exploring the spark in you” is a tagline that reveals the aggressive, intense, and passionate nature of the company.

Hence, using the appropriate tagline is a must for every company. If done the right way, this can become your brand’s identity.

Visiting cards

You can neither carry the Logo nor the tagline with you all the time. But yes, you can carry a visiting card or business card with logo & tagline embedded on it. Visiting card is considered as one of the most effective marketing tools that a businessman has. It should be attractive to look, but, at the same time must have professional features too. With it, you can easily give contact information to all the potential and existing clients.

Talking about the elements that are required to be placed on the visiting cards, do check the following points:

Always put the website name and email address on the top corner of the visiting card. By doing this, you actually invite the user to contact you through website and email, hence generating traffic for your business.

Keep it as simple as you can. Though your card should carry an attractive look, but at the same time it should be easy to memorize. Consider a fact that a user receives hundreds of visiting cards in a specific span of time. Does he memorize each card? Definitely not! The more simple you design the business card, the more is the probability that user memorize it for long.

Brochures

Brochure designing is the best way to drum up sales or announce the launch of a new product in the market. Before taking this step, do consider the need of your customer. What exactly he demands? Make sure you are clear with the need of customer. If you fail, this can be a big disaster as it involves a lot of money.

Do follow the AIDA rule. It is an acronym for Attention, Interest, Desire, and Action. This means the brochure should be designed to draw attention, generate interest to read further, raise the desire to purchase and finally get them to take a specific action.

The takeaway

If done this way, brochure marketing will really drum up the sale covering the much wider area.

Follow these graphic design solutions to check whether you are using the right image for your company or not. Take the help of web designers in this regard and opt the right technique until it’s too late.

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